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Haute Couture Tea

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A World of Firsts:

HAND-STITCHED TEABAGS

The world's first hand-stitched, 100% Cotton Teabag begins with a singular vision: the highest quality materials, expertly handcrafted to showcase the brand’s artistry and savoir-faire.

Blending Heritage and Modernity

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TWG Tea’s singular vision to create the world’s first hand-finished, pure Cotton Teabag is driven by the act of craftsmanship. Bringing the savoir-faire of a tea taster to the everyday cup: grand traditions are kept, while a celebration of the past and future shapes the contemporary design.

Early tea tasters, when visiting illustrious tea gardens, used small squares of cotton to carry their tea samples, later infusing them to select the most excellent harvests. In this manner, each tea revealed its character and surrendered its full flavour to the teacup. 

In harmony with this great heritage, TWG Tea recreates a similar sensorial journey today. Each considered detail – from the pure cotton material to the hand-sewn threads – lends itself to creating the perfect infusion to delight the most discerning connoisseurs. 

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The Art of Craft

The architecture of the Cotton Teabag lies in a single premise: exquisite craftsmanship pervades each step of the manufacturing process. It is the sustainability of the human element – from the hand-picked tea leaves to the hand-finished Cotton Teabag – that is pivotal to understanding the artisanal labour behind each creation.

Showcasing the brand's savoir-faire and artistry, each Cotton Teabag encases 2.5 grams of whole tea leaves – 20% more than the average teabag – to ensure a robust and full flavour experience. Crafted to preserve the integrity of our whole tea leaves, each Cotton Teabag is meticulously hand-finished to prevent crushing the tea leaves to dust. Unlike industry standards where machines often handle this process, the exceptional quality of the tea leaves demands a more thoughtful approach.

Further, our Cotton Teabags are intentionally fashioned without the use of glue or staples – a departure from industry norms that can compromise the tea’s taste and quality. Instead, our teabags are hand-sewn from 100% cotton, providing ample space for our whole-leaf teas to fully develop their unique aroma and expand fully during infusion.

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An Emblematic Design

An instantly recognisable icon, the pure Cotton Teabag is a testament to the brand’s pioneering spirit. Unlike standard paper teabags, which absorb the flavour of the tea; cotton teabags act like a natural sieve, delivering the flavours directly to the teacup. Stylish and sustainable, the entire teabag is biodegradable – and is 100% backyard compostable.

The finishing touch: our Cotton Teabags are delicately housed in a signature yellow box with gilded interiors – a hue reminiscent of the golden elixir. The revolutionary design of the Cotton Teabags and its concomitant gift box is a world’s first: the perfect display for your side table, unfolding like a treasure chest to reveal the finest teas of the world.

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A Voyage of Discovery

Inspired by the trends of the summer season, our Iced Teabags offer a modern interpretation of perennial crowd-pleasers like 1837 Black Tea, French Earl Grey and Eternal Summer Tea. Large, translucent, hand-sewn iced teabags in the shape of the summer sun showcase the beauty of our whole-leaf teas and allow ample room for the leaves to expand during infusion. 

Boldly crafted to captivate the senses, a generous 7 grams of whole tea leaves – the largest teabag in the world – are carefully enclosed in silken teabags. Finished with extra-long strings, our iced teabags are thoughtfully designed to be directly infused in a large carafe or jug for 1 litre (33 oz) of tea. In a similar fashion to our Cotton Teabags, our Iced Teabags are hand-stitched using 100% cotton thread, ensuring no glue or staples are used to deliver the finest tea tasting experience.

Beautifully packaged in arctic blue – playfully reminiscent of a cube of ice – our Summer Holiday Iced Teabag Sampler features a sleek gift box that slides open to reveal a colourful curation of 15 handcrafted iced tea blends to uplift the senses and refresh the palate on warm summer days. 

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